The vlog shows insight into what goes on the night before a new collection is released and hits the market. It catches behind the scenes footage of how we put together our store, game plan and finishing touches on the collection. It also shows footage from the cookout, we had to celebrate the release.
Our fall collection was : "The W.A.R(Worth All Risk)Collection" A collection that connects emotions to clothes. It is a canvas for the pillars of what TRUE street-wear stands on: embracing culture, true individuality, and risking everything.
You can find their gear on our website www.F4milyMatters.Com or Karmaloop.com
