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2010 A3C Artist Spotlight: Trek Life

Mike Walbert
Posted by Mike Walbert on Oct 4

Trek Life is performing on the Mello Music Group showcase, Thursday, Oct 7th

Between Inglewood & Rancho Cucamonga lies the Los Angeles suburb of West Covina, the 626, current home of West Coast emcee Trek Life. But as a kid, Trek grew up running the streets of Southern California's most notorious areas, rolling out like most his age to pull chicks and hit parties. Dress codes were strict as gang banging was in full fledge war mode and police brutality was at its worst. It was then that his Pops moved east to West Covina to protect his family and Trek had his first experience with culture shock - mixing with Mexicans, Chinese, White folks and Filipinos. From '96-'99 Trek got caught up in the typical bad decisions of youth and decided to rise up and progress.

Throughout school, rap had played a prominent part of Trek's life, along with those he grew up with, and so he began to move toward a serious career in rap. By 2004 he had released his first official single on vinyl, "Hard Work" b/w "Maintain Excellence" via Timeless Music. Then he dropped "Mind Right" produced by Evidence of Dilated Peoples b/w "All Times" produced by DJ Rhettmatic on ABB. In May of 2006 he released his debut album "Price I Paid" and garnered glowing reviews from industry standards like OkayPlayer that rated his project a well-earned 89 saying that Trek delivered "feel-good soulful Hip-hop with an energetic and confident flow similar to that of Black Thought [of The Roots]." His project was also filled with a who's who of up and coming producers including Babu, Kev Sakoda, and DJ Khalil.

Over the next two years, Trek Life worked with some of the industry's best, including Aftermath Recording star Bishop Lamont. He hosted for and dj'd with QuestLove, Jazzy Jeff, and the Cerritos All-Stars before becoming MySpace's official LA host and opening for the likes of Nas and TI. During this time he managed to meet up with East Coast, Washington DC producer, Oddisee through a mutual friend Brutha Brub. They began putting in work together and establishing a strong report. Eventually Oddisee remixed the entire Trek Life "Price I Paid" album and they released it under the title "New Money". At the same time Trek began working with rising indie rap label Mello Music Group who took on "New Money" as only their second project as a label.

The next couple of years found Trek Life touring Europe with Oddisee and Diamond District, advising Mello Music Group as a label, and continuing his own work with Timeless Music. He began endorsing Acrylick clothing and his songs found placement on Black Milk's "Caltroit" and Scion's CD Sampler V.11. Television and film also picked up Trek's music as he found his songs placed on such shows as MTV's "The Hills" and "G's to Gents", as well as a cameo spot in the documentary film "Freestyle".

In the Spring of 2010, Trek released a free EP with West Coast producer J. Bizness titled "Rhymes Within Reason" to begin the buzz for his upcoming sophomore release. For this, his second official release, Trek turned once again to friend and budding producing star Oddisee to helm the project. In the

months before it's highly anticipated August 2010 release with Mello Music Group, ESPN picked up the lead single "So Supreme" for their NBA Finals highlights of the Lakers vs. Celtics, and then again for their Stanley Cup coverage, seemingly indicating where Trek Life's latest project was headed - poised to leave a Timeless mark on hip-hop.


Mike Walbert

Written by Mike Walbert

Mike Walbert is the Executive Director of the A3C Festival & Conference. As as partner in the business Mike oversees various aspects of the business, including: Business Development, Sponsorship, Branding and Marketing. Mike officially joined A3C in 2009 as the Artist Director. Since 2010 Mike has managed the strategy and team that have grown A3C from a regional showcase to an internationally recognized institution in hip-hop culture.

Topics: a3c, News, Trek Life, Mello Music Group, Display on Artist Bio Page, A3C Update, 2010

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