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Get To Know: Affix Music

Mike Walbert
Posted by Mike Walbert on Nov 13

Affix was an amazing partner this past year and we'd like to highlight the good work they are doing for the music community. Take a look at their website and get to know more about them.

Artists, Producers & Songwriters CLICK HERE

As an artist, producer or songwriter, you probably have a wealth of underutilized music, whether independently released in the marketplace or taking up disk space waiting to be placed. While traditional recording and publishing deals are becoming less attractive, technology and new media channels continue to expand the market for quality original music.


About Affix

Simon Horrocks and Michael Weeman are the driving force behind Affix Music. Their vision for the company evolved from a shared appreciation of Urban music, working relationships with successful producers and recording artists and deep experience in artist management and music publishing. They've made it their mission to make licensing easier and more profitable for everyone involved.

As a management consultant for Ciara, Simon Horrocks witnessed the global demand for Hip-Hop while working with the Grammy-winning artist on her first world tour. Simon discovered the supply side of the business when he returned home to Atlanta to work with Devyne Stephens as the GM of Upfront Records, home to Akon & Kandi. A mountain of CD’s from hopeful unsigned talent began to grow on his desk.

The opportunity to connect supply and demand presented itself when he was asked to find affordable, relevant music for an Urban lifestyle project with The Athlete's Foot. Simon selected a track from one of the producers he was working with, and the net result was a satisfying win-win experience for all involved. Thinking he might be onto something, Simon approached several producers to shop their unplaced music for TV and radio projects. "Yes. Go get me a check!" was their unanimous response. Simon immediately started helping Clear Channel find musical talent for major brand advertisers. From there he landed projects for HBO, BET and Disney. Business was good, but he wondered if the venture would be scalable.

Mike Walbert

Written by Mike Walbert

Mike Walbert is the Executive Director of the A3C Festival & Conference. As as partner in the business Mike oversees various aspects of the business, including: Business Development, Sponsorship, Branding and Marketing. Mike officially joined A3C in 2009 as the Artist Director. Since 2010 Mike has managed the strategy and team that have grown A3C from a regional showcase to an internationally recognized institution in hip-hop culture.

Topics: Music, music licensing, a3c, News, pro-audio, affix

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