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[Video] The Heineken Art Pyramid at 2014 A3C Festival

Mike Walbert
Posted by Mike Walbert on Jan 12

We partnered with ABV Gallery in Atlanta to bring the Heineken Art Pyramid to the 10th annual A3C Festival in 2014. Check out the recap video of what went down...

Heineken House at A3C from ABV • TV on Vimeo.

The Heineken House is a multi-sensory experience, featuring a Live Art Pyramid as the core. Standing over 35ft tall, the pyramid featured 12 massive live art walls that were hand-painted over the three days at Counterpoint this spring. The interior featured a covered bar serving ice cold Heineken, while the exterior provided seating for patrons to witness the transformation of the multifunctional installation.

Artists Featured:
The Yok
Dasic Fernandez
Trey Moseley
Brandon Sadler
Trek Matthews
Tanner Wilson
Sanithna Phansavanh
Paper Frank


Mike Walbert

Written by Mike Walbert

Mike Walbert is the Executive Director of the A3C Festival & Conference. As as partner in the business Mike oversees various aspects of the business, including: Business Development, Sponsorship, Branding and Marketing. Mike officially joined A3C in 2009 as the Artist Director. Since 2010 Mike has managed the strategy and team that have grown A3C from a regional showcase to an internationally recognized institution in hip-hop culture.

Topics: Art, Featured, a3c, Brandon Sadler, Meggs, News, Dasic Fernandez, Trey Moseley, Trek Matthews, Live, Sheryo, Tindel, abv, Scribe, Tanner Wilson, Sanithna Phansavanh, Paper Frank, Video, A3C Update, The Yok, pyramid

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