--- title: A3C is bringing Jay Shells and the Rap Quotes campaign to Atlanta description: jay shells, a3c, atlanta, rap quotes, street signs image: https://blog.a3cfestival.com/hs-fs/file-2500798594-jpg/blog-files/jay-shells-620x348.jpg --- [**](https://blog.a3cfestival.com/a3c-is-bringing-jay-shells-and-the-rap-quotes-campaign-to-atlanta#) - Oct 8-13, 2019 - [Home](https://www.a3cfestival.com) - [Schedule](https://a3cconference.com/shows/index.html) - [Lineup](https://a3cconference.com/lineup/index.html) - [Oct 8-13, 2019](https://www.a3cfestival.com) - [Blog](https://blog.a3cfestival.com) - [Buy Tickets](https://www.a3cfestival.com/tickets) ![](https://udxsva.com/tag?id=11009) - [Home](https://blog.a3cfestival.com) - [Artist Advice](https://blog.a3cfestival.com/list/topic/artist-advice) - [Music Industry](https://blog.a3cfestival.com/list/topic/music-industry) - [A3C Updates](https://blog.a3cfestival.com/list/topic/a3c) - [Events](https://blog.a3cfestival.com/list/topic/events) - [Atlanta](https://blog.a3cfestival.com/list/topic/atlanta) - [Opportunities](https://blog.a3cfestival.com/list/topic/opportunities) # A3C is bringing Jay Shells and the Rap Quotes campaign to Atlanta ![Mike Walbert](https://blog.a3cfestival.com/hubfs/Mikelinkedin.png) Posted by [Mike Walbert](https://blog.a3cfestival.com/list/author/mike-walbert) on Apr 14 A3C is bringing NYC artist to Atlanta to install his celebrated series "Rap Quotes!"   Jay will be in this weekend.  More info coming soon.   Check out the article from Creative Loafing!!! *Jason Shelowitz, known to the art world as [Jay Shells](http://www.jayshells.com/), was sitting around one night, listening to slain Harlem rapper [Big L](http://www.complex.com/music/2014/06/big-l-casualty-of-the-game), when he caught the feeling. He had a thought so grand in its simplicity that it would eventually take him around the country, with calls to travel the world.* *The idea? [Street signs with hip-hop lyrics printed on them](http://www.jayshells.com/#/therapquotes/), hung strategically in the places mentioned in the rhymes. For a culture that's hyperaware of location, 'hoods, and hangouts, and whose artists often validate themselves by shouting out their cities (see: Drake and his [inexplicable thirst for people to call Toronto "the 6"](http://www.buzzfeed.com/tanyachen/trying-make-the-6-happen#.kpRxgJXvYY)), it's not surprising that Shells' idea has generated loads of attention and acclaim everywhere that he's touched down.* *"The idea was to make the signs look like standard municipal street signs, so that they blend into the landscape," the New York City native explains. "If I wanted them to stand out I would have made them a wild color, but I didn't want them to be overly designed."  * [READ THE FULL ARTICLE HERE](http://clatl.com/atlanta/jay-shells-brings-rap-quotes-to-atlanta/Content?oid=14018683)   ![jay-shells-620x348](https://blog.a3cfestival.com/hs-fs/file-2500798594-jpg/blog-files/jay-shells-620x348.jpg?width=620&name=jay-shells-620x348.jpg) ![Mike Walbert](https://blog.a3cfestival.com/hubfs/Mikelinkedin.png) ### Written by [Mike Walbert](https://blog.a3cfestival.com/list/author/mike-walbert) Mike Walbert is the Executive Director of the A3C Festival & Conference. As as partner in the business Mike oversees various aspects of the business, including: Business Development, Sponsorship, Branding and Marketing. Mike officially joined A3C in 2009 as the Artist Director. Since 2010 Mike has managed the strategy and team that have grown A3C from a regional showcase to an internationally recognized institution in hip-hop culture. 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