LANDR’s CEO Pascal Pilon sits down with us to discuss whats new for 2020 and shares details with us about the global impact that LANDR has made on the music industry by integrating artificial intelligence into music production.
Why do you think your presence is important at A3C this year?
It's been a big year for LANDR. We launched two new products—rent-to-own plugins and the world's first AI-powered sample recommendation tool—and we’re very happy to introduce them to hip hop creators. We’ve also added 1 million sounds to our samples platform, including rap, trap and hip hop samples from top talent, and look forward to connecting music producers to the best beats. Finally, A3C has a great lineup of musicians and speakers that we’re excited to hear and learn from.
What impact has LANDR made on the industry?
LANDR caused a major disruption in the music industry with the launch of the world’s first AI-based mastering service in 2014, and has since evolved to become a full service creative platform for musicians, with distribution services, rent-to-own plugins, collaboration and promotion tools as well as sample packs.
There's no other platform that allows you to find inspiration, finish a track and push it out to the world as simply and efficiently as ours. With over 2.5 million artists in 160+ countries around the world, we're shaping the future of music.
What type of legacy do you want to leave for LANDR?
LANDR’s motto is: “We work for musicians.”, and we want that to be our legacy. We’re a dynamic tech company that helps creators around the world make their best music, at an affordable price.
Aside from colleagues at LANDR, who do you admire in the industry?
Interesting question. Musicians first and foremost, for their talent and dedication. Music is hard, but it’s an incredibly powerful force that’s capable of making life better for millions of people. It’s something we encourage and want to facilitate.
Red Bull Music Academy, for its legacy and the role it played in fostering creativity and innovation in the music space, and Vox, for the quality of its music-related content.
What are you doing that’s innovative?
LANDR has opened up a world of possibilities for artists and producers worldwide, by integrating artificial intelligence into music production. By replicating certain behaviors that are typically done by humans, LANDR’s AI saves artists money, speeds up their workflow and improves the overall quality of their sound, while allowing them to stay focused on the creative aspects of their work.
LANDR also provides millions of independent artists and labels with a single space to create, learn about, collaborate on, master and release tracks. It has completely revolutionized the way they make music.
What motivates and drives you to continue to improve and innovate?
Musicians. Our goal at LANDR is to support and enable our users’ incredible creativity. We think that providing artists with the right tools is the best way to help them focus on what they love most, making music.
Is there anything you’re working on (that you can share) that you’re excited about releasing in 2019/20?
Education is an integral part of LANDR, and something we want to grow! We’re adding producers, writers and musicians to our content team, and working on new video series, tutorials and blog articles for our community.
What can we expect from LANDR in the next 6 months?
We set out on a mission to empower artists and democratize great sound, and we’re just getting started.
LANDR just closed a $26 million round of financing with investments from Shure, Sony Innovation Fund and Warner Music Group. It will use this new capital to grow the team, expand into new markets and further capitalize on its position as a leader in music AI. New products and innovation will also be a key area of focus, as we continue to add powerful features to our platform. That’s all I can say for now, but stay tuned!
Connect with LANDR at A3C this year and make sure to sign up for a free account on their website LANDR.com