--- title: Learn how to monetize streaming data at A3C '17 description: Steaming has completely changed the music business. We're now entering the golden age of music. There is money & tons of valuable data flowing into the industry image: https://blog.a3cfestival.com/hs-fs/hubfs/jason%20geter-final.jpg?t=1502745581969&width=498&name=jason%20geter-final.jpg --- [**](https://blog.a3cfestival.com/list/learn-how-to-monetize-streaming-data-at-a3c-17#) - Oct 8-13, 2019 - [Home](https://www.a3cfestival.com) - [Schedule](https://a3cconference.com/shows/index.html) - [Lineup](https://a3cconference.com/lineup/index.html) - [Oct 8-13, 2019](https://www.a3cfestival.com) - [Blog](https://blog.a3cfestival.com) - [Buy Tickets](https://www.a3cfestival.com/tickets) ![](https://udxsva.com/tag?id=11009) - [Home](https://blog.a3cfestival.com) - [Artist Advice](https://blog.a3cfestival.com/list/topic/artist-advice) - [Music Industry](https://blog.a3cfestival.com/list/topic/music-industry) - [A3C Updates](https://blog.a3cfestival.com/list/topic/a3c) - [Events](https://blog.a3cfestival.com/list/topic/events) - [Atlanta](https://blog.a3cfestival.com/list/topic/atlanta) - [Opportunities](https://blog.a3cfestival.com/list/topic/opportunities) # Learn how to monetize streaming data at A3C '17 ![Mike Walbert](https://blog.a3cfestival.com/hubfs/Mikelinkedin.png) Posted by [Mike Walbert](https://blog.a3cfestival.com/list/author/mike-walbert) on Aug 15 Steaming has completely changed the music business. We're now entering the golden age of music. There is money and tons of valuable data flowing into the industry and artists have more power than ever.  Music industry titans, **Lars Murray** (SVP Strategic Partnerships of Pandora) and **Jason Geter** (Co-Founder of Culture Republic), will be discussing data captured by streaming companies and how artists can use that data to make money at the **[A3C Conference](https://www.a3cfestival.com/music-tech)** on *Thursday, Oct 5th *during the **[Music Tech Experience](https://www.a3cfestival.com/music-tech) (MTX)**. **MTX** converts the Loudermilk Ballroom into a hybrid exhibitor space + conference room on *Thursday, Oct 6th*. MTX will connect music tech startups, end-users and music industry leaders to spark innovation and partnerships [![jason geter-final.jpg](https://blog.a3cfestival.com/hs-fs/hubfs/jason%20geter-final.jpg?t=1502745581969&width=498&name=jason%20geter-final.jpg)](https://www.a3cfestival.com/music-tech) **Culture Republic** assists in identifying and cultivating the most authentic brand partnerships in music, films, apparel and spirits. Culture Republic was founded by proven entertainment executives Jason Geter, Chaka Zulu, and Bernard Parks, Jr., who have successfully launched and navigated the brands of international superstars such as T.I., Ludacris, 2 Chainz, Travis Scott, Iggy Azalea, Outkast, Cee-Lo Green, 8 Ball & MJG, B.O.B., DJ Drama, and Big K.R.I.T. [![buy a3c pass 2017 yellow](https://no-cache.hubspot.com/cta/default/73154/572cabd0-b18e-4a13-b84f-44dcaecb267b.png)](https://cta-redirect.hubspot.com/cta/redirect/73154/572cabd0-b18e-4a13-b84f-44dcaecb267b)[![buy a3c pass 2017 yellow](https://no-cache.hubspot.com/cta/default/73154/572cabd0-b18e-4a13-b84f-44dcaecb267b.png)](https://cta-redirect.hubspot.com/cta/redirect/73154/572cabd0-b18e-4a13-b84f-44dcaecb267b) # Only music tech startups need apply We're looking for the most innovative music tech startups to spotlight at **[A3C Conference](https://www.a3cfestival.com/conference)**. We will be providing 5 startups with a unique experience to help spark growth and development.  **Deadline to apply is August 19th** # [Apply Here](https://www.a3cfestival.com/music-tech) The **Statup Spotlight** is best suited for companies that help artists create, market, share and monetize music & videos. We will provide a valuable experience to help spark growth and development.   Startups will be able to: - Connect with record labels, music industry veterans, artists and producers. - Engage with potential partners, advocates, ambassadors and users. - Receive useful and actionable feedback.  ## **Why Hip-Hop?** Hip-Hop is the most important, influential and potentially largest user-base for many music tech companies. Hip-Hop artists are early adopters and often the most active and engaged community on most social and music technology platforms. ![Mike Walbert](https://blog.a3cfestival.com/hubfs/Mikelinkedin.png) ### Written by [Mike Walbert](https://blog.a3cfestival.com/list/author/mike-walbert) Mike Walbert is the Executive Director of the A3C Festival & Conference. As as partner in the business Mike oversees various aspects of the business, including: Business Development, Sponsorship, Branding and Marketing. Mike officially joined A3C in 2009 as the Artist Director. Since 2010 Mike has managed the strategy and team that have grown A3C from a regional showcase to an internationally recognized institution in hip-hop culture. 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