The idea of pop culture is the use of mass media to promote modern popular culture to a younger audience. In the 90s hip-hop was at an all time high when it comes to urban pop culture as well as the rest of society. The impact of hip-hop on the masses was particularly at an all-time high during the year 1996. During this year we witnessed the escalated beef between the East and West Coast, a heightened play of gangsta rap and an evolving fashion scene. Hip-hop had a hand in all of these scenarios and with a greater media presence and radio play the world was able to get a glimpse in the urban community.
This increased broadcasting of hip-hop through the media influenced so many people in this generation because they admired the culture of hip-hop. All the elements that make up the culture whether it be the lyrics, art, or social awareness factor of music were all in an evolving state during this time. Many critics of hip-hop spoke on how aggressive, profane, and negative most of the lyrics were because they directly portrayed what was going on in these communities and many thought it was done in a glorified manner. However, plenty MCs in this time exemplified a different path with their lyrics that related to a mass audience such as Bone Thugs N Harmony’s “Crossroads” or “Hold Ya Head Up” by Tupac.
The hip-hop artists and other influencers during this generation became the face of the black community. How they carried themselves and portrayed their image was translated across the globe. They set the tone for the language, fashion and persona of the youth.
Since the beginning of the hip-hop takeover, the culture has had a major impact on society in both positive and negative ways. In today's era we continue to see how hip-hop has evolved into one of the most glorified genres of music and sets trends for modern culture.
