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A3C hosts its first hackathon

Mike Walbert
Posted by Mike Walbert on Sep 26

A3C [All 3 Coasts] Festival & Conference is the preeminent Hip-Hop event in the US, commonly referred to as, “Hip-Hop’s family reunion,” is partnering with covello to power its first annual music hackathon experience–the first of it’s kind in the Southeast. The event takes place October 7-8, 2016 starting at 5PM at the Loudermilk Center with special guest judges, artists and celebrities.

“We're excited to partner with covello to produce the first hackathon at A3C Conference. Nearly every major city in the world is competing to become the Silicon Valley of the “Fill In Blank.” A strong technology industry helps attract millennials, provides good jobs and creates stability in a rapidly changing economy. Atlanta is poised to be the first city to truly combine technology with the creative culture, and we're excited to be a catalyst for that change,” says Mike Walbert, Executive Director of A3C Festival and Conference. As a collaborative growth company, covello, headquartered in Atlanta, GA, is well versed in experience producing & organizing hackathons with partners such as Google, Code for America, AngelHack, AT&T Developers Program and SXSW

"We're thrilled to bring this experience to A3C by infusing technology to the music industry in a very creative and tangible way. When you think tech and music, especially Hip-Hop, you should think Atlanta.” M. Cole Jones, covello cofounder, says.

The addition of Devpost and Harman’s open SDKs for their J BL EVERESTTM ELITE headphones and the JBL Pulse2 speakers, adds a unique excitement around the event. “The opportunity to support a collaborative experience between music and tech with A3C and covello fits perfect with us. Devpost prides itself on being the platform of choice for developers around the globe,” say Brandon Kessler, CEO/Founder of Devpost.

JBL EVERESTTM ELITE headphones are an ideal consumer device for developers: they are powerful and are packed with the latest HARMAN JBL audio technology innovations including NXTGen Active Noise Cancelling Technology and TruNoteTM Auto Sound Calibration.


With Bluetooth 4.0 for wireless connectivity, EVERESTTM ELITE headphones deliver indispensable comfort, freedom and personalization for work and play. The sky is the limit designing new EVERESTTM ELITE features and functionality using the SDK. Examples of what’s possible include:

  • Nine-Axis Motion Tracking Sensor: Access the integrated Gyro + Accelerometer + Compass sensor to create motion based features.

  • Custom Smart Button Event: Developers can now customize the function of the headphone button to manage 3rd party apps and services via a physical button tap. This new UI possibility allows for a customized experience without having to reach for a smartphone.

  • NXTGen Active Noise Cancelling: Adjust noise cancelling and ambient awareness settings to optimize listening for productivity and social environments.

  • Advanced EQ Controls: Using APIs, adjust the headphones’ frequency response to create your own listening profiles for context-specific use-cases.

  • Internet of Things Capabilities: Connect your smart home devices and appliances to your headphones via IoT hubs: imagine hearing doorbells, alerts, timers and messages through EVERESTTM headphones.

    The Overall 1st Place Winning Team will receive $4,000 in Cash & Prizes to include:

  • All Access Pass to A3C Festival & Conference

  • JBL EVERESTTM ELITE Headphones & PULSE 2 Speakers

  • A chance to join covello at CES 2017 in Las Vegas

Register Here


Mike Walbert

Written by Mike Walbert

Mike Walbert is the Executive Director of the A3C Festival & Conference. As as partner in the business Mike oversees various aspects of the business, including: Business Development, Sponsorship, Branding and Marketing. Mike officially joined A3C in 2009 as the Artist Director. Since 2010 Mike has managed the strategy and team that have grown A3C from a regional showcase to an internationally recognized institution in hip-hop culture.

Topics: culture, Atlanta

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