In an age of digital economics, everyone knows that it's all about the way in which you market your merchandise that determines its success. Marketing is the strategic way of accumulating more money. You put in what you want in order to get more money. Marketing exists in every aspect of life, one of the most prominent forms of market in the 21st century is through media, specifically music.
Now, imagine that you are a hip-hop artist that creates music as a form of great art for the public; many hip-hop/rap artist create productions to give new work to the supporters for free, but the death of mixtape is slowly gaining advocacy from major hip-hop/rap corporations for the simple fact that they want more profit off of the artist. Indeed there are some artists,according to www.hotnewhiphop.com/mixtapes , who have been patented in hip-hop culture as the "Well Known Kings of Mixtapes" : Gucci Mane, Future and Young Thug. These pioneers routinely release mixtapes to the public, free of charge, to gain a fanbase. These artists went underground and accumulated a following of avid listeners and other artists.
But what about new to the hiphop/rap game rapper Drake? Drake is well-known for his legendary mixtape “ So Far Gone” which was given completely free to supporters. As Drake transitioned into a mainstream artist , he transformed from being a "pro bono"artist to a businessman. This evolution is most evident in Drake's junior album, “ If You’re Reading This It’s Too Late." However, Drake's masterpiece came at a cost for his supporters- a maneuver that is quite reflective for the music industry today according to www.theverge.com.
The problem with this new fad is that many independent artist and those who choose to release album worthy mixtape tracks do not receive the recognition they deserve financially and ChanceTheRapper is notorious for constructing a mixtape full of album worthy tracks free tothe public, but according to www.xxlmag.com , he just recently expressed his opinion that artist who release music for free should be eligible for their own category in the Grammy’s. Which istrue, artists should be given the respect to be honored for the original music they create and placeon mixtapes,instead of releasing music that is polished and often times appropriated by the music marketing corporations.