RSVP for A3C Social Club's MONTHLY (June)

A3C Social Club MONTHLY mixers have quickly become one of the most anticipated events in the city.  This month is no different, so clear your calendar for our once-a-month tastemaker event for influencers, artists and the greater Atlanta hip-hop community to connect, share ideas and build. 

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Posted by: Mike Walbert  on May 25
Topics: Events, culture, Atlanta

5 Hip-Hop Concerts to Attend this Summer

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Posted by: Cora Taft  on May 25
Topics: Music

Promo Tactics That Don't Work

First impressions are lasting impressions. Your actions on a daily basis reflect how you are perceived as an artist. Often you are seen before your music is heard.

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Posted by: Paul Porter  on May 25
Topics: Music

Atlanta Producers Got the Juice

It’s a hard pill to swallow for some die hard, old school hip-hop fans, but New York no longer wears the hip hop crown, it’s been passed on to Atlanta. At the 1995 Source Awards when Andre 3000 infamously said, “The South got something to say!” something was set in motion. At that time Organized Noize was crafting a southern sound that revolutionized the game. Fastforward twenty years and that southern sound is still dominating the industry. Producers havevery rarely taken the spotlight away from artists, but nearly all of the major producers out of Atlanta have become household names and as a result, have set a new standard in the music industry.

Atlanta has become a melting pot for aspiring rappers and producers and it’s no surprise why. The majority of hip-hop’s highest grossing artists have not one, but multiple hits crafted by Atlanta producers. In the past three years Metro Boomin has produced over five platinum and gold certified records for the game’s two leading artists—Future and Drake—and even boast producer credits for the rap diva himself, Kanye West. Most producers are lucky to achieve this in a lifetime but success isn’t unfamiliar territory for Atlanta producers. The key to their success is simple, collaboration.

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Posted by: Iman Folayan  on May 25
Topics: Music

What is Desiigner's Future?

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Posted by: Johnell Gipson  on May 25
Topics: Music

2016 A3C Action Applications are NOW OPEN

A3C Action is a partner partnership with Atlanta’s Center for Civic Innovation (CCI) that aims to find, support, and invest in new, innovative ideas that use art, music & hip-hop culture as a vehicle to advance social justice and civic engagement. For the second year of the initiative A3C Action invites organizations from around the country to submit their ideas, and from those ideas 5 organizations will have the opportunity to participate in a pitch competition at the 12th annual A3C Festival & Conference in Atlanta from October 5-9. 

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Posted by: Mike Walbert  on May 25

Atlanta Strip Clubs – The Underground Outlet to the Mainstream

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Posted by: Joseph Tiller  on May 24
Topics: Music Marketing

Hip-Hop Marketing: The Death of The Mixtape

In an age of digital economics, everyone knows that it's all about the way in which you market your merchandise that determines its success. Marketing is the strategic way of accumulating more money. You put in what you want in order to get more money. Marketing exists in every aspect of life, one of the most prominent forms of market in the 21st century is through media, specifically music.

Now, imagine that you are a hip-­hop artist that creates music as a form of great art for the public; many hip­-hop/rap artist create productions to give new work to the supporters for free, but the death of mixtape is slowly gaining advocacy from major hip-­hop/rap corporations for the simple fact that they want more profit off of the artist. Indeed there are some artists,according to www.hotnewhiphop.com/mixtapes , who have been patented in hip-hop culture as the "Well Known Kings of Mixtapes" : Gucci Mane, Future and Young Thug. These pioneers routinely release mixtapes to the public, free of charge, to gain a fanbase. These artists went underground and accumulated a following of avid listeners and other artists.

But what about new to the hip­hop/rap game rapper Drake? Drake is well-known for his legendary mixtape “ So Far Gone” which was given completely free to supporters. As Drake transitioned into a mainstream artist , he transformed from being a "pro bono"artist to a businessman. This evolution is most evident in Drake's junior album, “ If You’re Reading This It’s Too Late." However, Drake's masterpiece came at a cost for his supporters- a maneuver that is quite reflective for the music industry today according to www.theverge.com.

The problem with this new fad is that many independent artist and those who choose to release album worthy mixtape tracks do not receive the recognition they deserve financially and ChanceTheRapper is notorious for constructing a mixtape full of album worthy tracks free tothe public, but according to www.xxlmag.com , he just recently expressed his opinion that artist who release music for free should be eligible for their own category in the Grammy’s. Which istrue, artists should be given the respect to be honored for the original music they create and placeon mixtapes,instead of releasing music that is polished and often times appropriated by the music marketing corporations.

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Posted by: Lyric Batemon  on May 24
Topics: Music Marketing

Voting for "This is My Year" Fan-Challenge Week 4 is LIVE

Three weeks ago we laucnched "This Is My Year" fan-challenge we're back again with 6 new artists! Thanks to all who voted last week and we encourgae you to particpate again. 

If you are unfamiliar, the "This Is My Year" fan challenge goes LIVE on the A3C Facebook Page with 6 new artists every Monday afternoon. A3C selects 6 artists (from Sonicbids submissions) but we believe the final decision belongs in the hands of the fans.  You can vote once a day and after voting ends, the two artists with the most votes will be invited to perform at 2016 A3C Festival & Conference.

If you are an artist and would like an opportunity to perform at the 2016 A3C Festival & Conference, you can submit today FOR FREE, until July 31st.  SUBMIT HERE

 
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Posted by: Marcus Griffin  on May 23

Voting for "This Is My Year" Fan Challenge Week 3 is LIVE

Last week we saw a heated “This Is My Year” fan-challenge that went down to the wire! This week the contest is back and we've got 6 new artists! Thanks to all that voted last week and we invite you to participate again.  

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Posted by: Marcus Griffin  on May 16