The A3C Festival & Conference is an annual gathering of like-minded individuals with a common passion for hip-hop culture. Many of its attendees will receive the invaluable opportunity to network, gain knowledge about the industry, and experience performances from the genre’s up-and-comers, as well as its already established musicians. Often overlooked by many of the festival-goers, is the A3C Conference, which brings together artists, creatives and entrepreneurs in the music industry to connect, learn, and create. The 3-day conference aims to empower and educate those that shape hip-hop music, technology, and culture.
It has always been difficult to maneuver through this business, especially for an independent artist or manager. This year’s Artist Accelerator track will provide the tools needed to succeed in hip-hop by allowing musicians to network with innovators and industry leaders. Here are some of the essential things that artists should do to take advantage of the Artist Accelerator:
The Importance of Monetizing Your Music
Although many artists have a deep-rooted passion for music making, it’s always a great idea to get paid for doing what you love. As a musician or manager it is pivotal to know how to properly market, publish, and promote your music, especially in the digital age. Every artist needs a creative strategy in order to reach and engage with fans.
- Meet TuneCore: How We Help Artists Make Money
- Mapping Independence & Success: A TuneCore Artist's Road
- Meet The Pros: SESAC, ASCAP & BMI
- Making Money From Streaming: SoundExchange Masterclass
- Monetizing Mounds Of Data From Streaming Music
The Artist's Essential Guide To Hip-Hop
This panel will serve as the definitive resource for entrepreneurial hip-hop artists. It will provide artists with the tools, resources and knowledge necessary to succeed. Its main topics will be stress artist development, marketing, making money and the rapidly evolving music business. Building a strong and competent team, and PR tactics are also things that are essential to the growth of an artist.
- The Artist’s Essential Guide To Hip-Hop
- Building The Perfect Team
- Getting On: Press Relations Do's & Don't's
- PR In The World Of Social Media
Minding Your Business
Your focus as an artist should be your creative direction, but business issues can also make or break a career. These sessions, panels and workshops will give insight on how to successfully brand your product while also allowing people to consult with attorneys and other business professionals about industry related issues, and the opportunities that exist beyond music.
- Mentorship Session: Artist Issue Mentorship
- Brand Partnerships Don't Just Happen
- Creative Deal Making: A Look At Today's Artist Deals
- Mind Your Business: Translating Talent to Success
- Music Entrepreneurship Club: Business Beyond Music
Outside of these highlighted sections, there are a variety of topics that the Artist Accelerator will touch base on, and all should be attended. From the new wave of podcasting, to some of the beautiful, intelligent and business-savvy women that are associated with hip-hop, this year’s A3C Conference will definitely be one to remember.
Would You Like To Attend This Year's A3C Festival & Conference?