Sprite is launching its “Obey Your Verse” campaign, a spin on their original slogan, “Obey Your Thirst.” Last summer Sprite launched this campaign for the first time. During the “Obey Your Verse” campaign, Sprite chooses prominent Hip-Hop artists and adorn their Sprite cans with some of their lyrics. Last summer, Drake, Nas, Rakim and the Notorious B.I.G were the highlighted artist using 16 lyrics in total for the inaugural campaign.
This summer, the “Obey Your Verse” campaign will feature lyrics from three new artists, J. Cole, Miss Elliot and Tupac. Sprite has had a long history with Hip-Hop, stretching all the way back to its 1968 commercial featuring Kurtis Blow. Since then, Sprite has worked with Drake, Vince Staples, and TDE’s Isaiah Rashad.
This year’s “Obey Your Verse” campaign is geared more to social media interaction. Fans will have a chance to win prizes by snapping pictures with the cans and uploading them to the company site. Prizes vary from signed collectibles to concert tickets.
Lyrics from songs such as, Tupac’s “All Eyez of Me”, Missy’s “The Rain”, and J.Cole’s “Crooked Smile” will be on the cans. The campaign officially starts June 20 and ends August 15.
You can see a full list of all 16 lyrics that will be used below.
Tupac - "Embrace my words make the world change" - from Scarface's “Smile” off The Untouchable
Tupac - "I'll learn from mistakes and try 2 achieve again" - from If I Fail poem
Tupac - "Please wake me when I'm free" - from "Wake Me When I'm Free" off The Rose That Grew From Concrete Vol. 1
Tupac - "Keep ya head up" - from "Keep Ya Head Up" off Strictly 4 My N.*.*.*.*.Z
Tupac - "The gift of speech the power to reach" - from "When We Ride" off All Eyez On Me
Tupac - "If you fall stand tall and come back for more" - from "Keep Ya Head Up" off Strictly 4 My N.*.*.*.*.Z.
Missy Elliott - "I won't settle for less" - from "Hot Boyz" off Da Real World
Missy Elliott - "Cause the beat's so cold" - from "WTF" single
Missy Elliott - "Me I'm supa fly, supa dupa fly" - from "The Rain (Supa Dupa Fly)" from Supa Dupa Fly
Missy Elliott - "How they do it where you from?" - from "WTF" single
Missy Elliott - "Talk with it, walk with it, I'm no gimmick" - from "9th Inning" single
Cole - "Goodbye to the bottom, hello to the top" - from "Grown Simba" single
Cole - "Love Yourz" - from "Love Yourz" off 2014 Forest Hills Drive
Cole - "We ain't picture perfect, but we worth the picture still" - from "Crooked Smile" off Born Sinner
Cole - "I got a dollar and a dream" - from "Dollar and a Dream III" off Cole World: The Sideline Story
Cole - "You gotta dream like you never seen obstacles" - from "The Autograph" off Friday Night Lights
