I think we may have actually had a partnership in place with Creative Loafing before we even started the A3C... at least it feels that way. For those who don't know (i.e., those from far, far away), the Loaf is an alternative newsweekly nationally known for our coverage of news, culture, contemporary music and the arts.
Creative loafing has also been known to cover the A3C from time to time.
