--- title: Digital Marketing Masterclass Teaches A3C Attendees New Strategies description: According to the Digital Marketing Masterclass (presented by General Assembly), Digital Marketing is a continusly growing practice. image: https://blog.a3cfestival.com/hubfs/a3c_0004.jpg --- [**](https://blog.a3cfestival.com/list/digital-marketing-masterclass-teaches-a3c-attendees-new-strategies#) - Oct 8-13, 2019 - [Home](https://www.a3cfestival.com) - [Schedule](https://a3cconference.com/shows/index.html) - [Lineup](https://a3cconference.com/lineup/index.html) - [Oct 8-13, 2019](https://www.a3cfestival.com) - [Blog](https://blog.a3cfestival.com) - [Buy Tickets](https://www.a3cfestival.com/tickets) ![](https://udxsva.com/tag?id=11009) - [Home](https://blog.a3cfestival.com) - [Artist Advice](https://blog.a3cfestival.com/list/topic/artist-advice) - [Music Industry](https://blog.a3cfestival.com/list/topic/music-industry) - [A3C Updates](https://blog.a3cfestival.com/list/topic/a3c) - [Events](https://blog.a3cfestival.com/list/topic/events) - [Atlanta](https://blog.a3cfestival.com/list/topic/atlanta) - [Opportunities](https://blog.a3cfestival.com/list/topic/opportunities) # Digital Marketing Masterclass Teaches A3C Attendees New Strategies ![Allison Hazel](https://blog.a3cfestival.com/hubfs/ally.jpg) Posted by [Allison Hazel](https://blog.a3cfestival.com/list/author/allison-hazel) on Oct 8 ![a3c_0004.jpg](https://blog.a3cfestival.com/hubfs/a3c_0004.jpg)Marketing products and services using digital technologies is quite complex in today’s age. According to the Digital Marketing Masterclass (presented by General Assembly), Digital Marketing is a continusly growing practice with about 19 different distribution channels. Hosted by Lawrence W O’Connor, the hour-long session covered all aspects of digital advertising.  A well-spoken O’ Connor emphasized the importance of marketing to your audience furthermore how to discover who your audience is as well as their behavioral practices.He also touched on topics such as SEO, KPI, and qualitative data. ![a3c_0006-2.jpg](https://blog.a3cfestival.com/hubfs/a3c_0006-2.jpg)  Participating attendees were able to get live feedback on their existing websites. O’Connor made suggestions like “allow visitors to spend time on your site” rather than having an instant pop up for email subscriptions. “Don’t think big, think effiecent”, he added. Another good point O’Connor made was the importance of putting your marketing to the test using various data-collecting systems.  The masterclass included examples of leaders in the industry like Gary Vaynerchuck, famously known for #AskGaryVee . O’Connor answered a few questions towards the end of the class and promised to email the slides from the presentation to everyone who attended. If interested, those who attended the session can also book O’Connor for any follow up sessions.  ![Allison Hazel](https://blog.a3cfestival.com/hubfs/ally.jpg) ### Written by [Allison Hazel](https://blog.a3cfestival.com/list/author/allison-hazel) Allison Hazel is a music blogger/journalist from NYC. She enjoys live music, steetwear shopping, trying new foods and traveling across the country. ### Subscribe to Email Updates ![A3C_15_BADGE_STROKE_BLK@3x](https://blog.a3cfestival.com/hs-fs/hubfs/Logo%202019/A3C_15_BADGE_STROKE_BLK@3x.png?width=350&name=A3C_15_BADGE_STROKE_BLK@3x.png)   ![banner-acid-pro-next-300x300](https://blog.a3cfestival.com/hs-fs/hubfs/Flyers%20-%20Posters/banner-acid-pro-next-300x300.png?width=300&name=banner-acid-pro-next-300x300.png)     ### Featured Posts ### Suggested Posts - A3C - [The Artist Center](https://www.a3cfestival.com/artistcenter) - [The Studio](https://www.a3cfestival.com/studio) - [Creator Complex](https://www.a3cfestival.com/creator-complex) - [Artist Guide](https://www.a3cfestival.com/artist-guide) - [Host Hotel](https://www.ihg.com/hotelindigo/hotels/us/en/find-hotels/hotel/rooms?qDest=230+Peachtree+Street+NE%2C+Atlanta%2C+GA%2C+US&qCiMy=92019&qCiD=8&qCoMy=92019&qCoD=14&qAdlt=1&qChld=0&qRms=1&qRtP=6CBARC&qIta=99801505&qGrpCd=ATC&qSlH=ATLID&qAkamaiCC=US&qSrt=sBR&qBrs=re.ic.in.vn.cp.vx.hi.ex.rs.cv.sb.cw.ma.ul.ki.va&qAAR=6CBARC&qWch=0&qSmP=1&setPMCookies=true&qRad=30&qRdU=mi&srb_u=1&icdv=99801505&__hstc=97734592.ac5da2eda2592925768ef94273ff3219.1498146208812.1561469063428.1561562833685.1852&__hssc=97734592.1.1561575968691&__hsfp=2707452779&hsCtaTracking=2b1f9477-bed8-49ed-9119-47e0922bdf8a%7Cd96ac07d-43a7-4442-9040-c64f5b89250a) - [News](https://blog.a3cfestival.com) - Connect - [App](https://www.a3cfestival.com/app) - [Twitter](http://twitter.com/a3c) - [Facebook](http://www.facebook.com/a3cfestival) - [YouTube](http://www.youtube.com/user/A3CFest) - [Instagram](https://instagram.com/a3cfestival/) - INDEX - [Partnership Opportunities](https://www.a3cfestival.com/partner) - [Submit to Perform](https://www.a3cfestival.com/perform) - [Speaker & Mentor Applications](https://www.a3cfestival.com/speaker-mentor-applications) - [Submit an Event or Show](https://www.a3cfestival.com/showcase-submission) - [Submit a Panel or Session](https://www.a3cfestival.com/conference-submissions) - [Intern/Volunteer](https://www.a3cfestival.com/volunteer) - [Media Request](https://www.a3cfestival.com/media-passes) - [Privacy Policy](https://www.a3cfestival.com/privacy-policy) [Download the A3C Mobile App for ** and **](https://blog.a3cfestival.com/app)[**](https://blog.a3cfestival.com/) ## Are You Coming to the A3C Festival? ### Don't miss Atlanta's biggest Hip-Hop event of the year in downtown Atlanta on October 6-7. Tickets are going to sell out! [Buy a pass now](https://blog.a3cfestival.com/attend) [Close](JavaScript:void(0)) [![](https://blog.a3cfestival.com/hubfs/a3c_festival_300x250-1.png)](https://blog.a3cfestival.com/festival) ![](https://www.facebook.com/tr?id=1556705147972141&ev=PageView&noscript=1) ![](https://www.facebook.com/tr?id=964729770253343&ev=PageView%20&noscript=1)