People typically say there are "six degrees of separation," especially in the world of entertainment and music. However, with PR veteran Dee Dee Cocheta Williams, only about one or two of those degrees exist. Dee Dee was a major conduit in the hip hop and music industry in Atlanta, so much so, she was appropriately given the nickname, "Hip Hop Mama." On January 9, 2014, our "Hip Hop Mama" passed away after a courageous fight against Stage 4 breast cancer. This Saturday (July 12) at the Riverdale Regional Park (Riverdale, Georgia) the Queens Never Quit Walk will honor and celebrate the life of Dee Dee Cocheta Williams and her legacy.
Dee Dee Cocheta Williams, wife to Juan Williams of 25 years, mother of seven children and grandmother of three, was an award-winning public relations and marketing professional, and the principal strategist/
Dee Dee worked with an extensive list of artists, record labels and entertainment companies. For instance, in addition to co-managing her son, hip hop artist Alkebulan (website, YouTube, SoundCloud), Dee Dee provided public relations and marketing for Killer Mike; Arrested Development; BET Hip-Hop Awards Show (2006 - 2009); Producer Isaac "IKE DIRTY" Hayes III; Lefteye's sister, ReignDrop Lopes; Chuck D's record label, Slamjamz; Vibe Music Festival; Atlantis Music Conference; SUMC (Southeast Urban Music Conference); KRS-One and the Hip Hop Appreciation Week & Awards Ceremony; Atlanta Hip Hop Film Festival; Ludacris and the Ludacris Foundation. Dee Dee was also the Promotions Director of MAJIC 107.5FM and HOT 97.5 (now known as HOT 107.9FM).
Dee Dee's specific involvement with the A3C Festival spans far and wide. She was a featured guest on the first woman-centered panel at A3C in 2006, "Setting the Record Straight: Women in Hip Hop." In 2011, Dee Dee was also a guest on A3C's panel "The Team - Building The Infrastructure You Need To Succeed!" Behind the scenes, Dee Dee was a catalyst in connecting legendary artists, such as DJ Red Alert to both the A3C Festival and the Needle To The Record DJ Competition.
Dee Dee generously served her community, working with organizations such as Hosea Feed the Hungry, Tupac Amaru Shakir Foundation, Ryan Cameron Foundation, Lisa "Left Eye" Lopes Foundation, and the Democratic National Committee. Dee Dee was a leader, mentor and motivator to many. Her care and concern was further illustrated in her open letter to Rick Ross in 2013 on AllHipHop.com, which garnered national attention and response among hip hop enthusiasts and community leaders.
She served selflessly and encouraged young girls and women that “Queens Never Quit.” Dee Dee’s husband, Juan, is in the process of carrying out Dee Dee’s vision with establishing the Queens Never Quit Foundation, which seeks to provide resources and support for young girls and women in need.
The Queens Never Quit Walk will take place on Saturday, July 12, 2014, beginning at 10AM, at the Riverdale Regional Park, 904 Wilson Road, Riverdale, GA 30296. The park is provided by Councilman Kenny Ruffin and the City of Riverdale.
To register for the walk and/or provide a general donation, please visit: www.
On the same day, July 12, the Queens Never Quit Walk will also take place in Oakland, California, led by Taj Anwar Jackson. Registration for the Oakland location may be processed through the Eventbrite page above.The Queens Never Quit Walk serves to promote well-being through exercise, as well as raise awareness of breast and total body health. The walk is also a fundraiser for the Williams family, as they relocate from Portland, Oregon to Georgia.
If you were blessed with the opportunity to know, work with or be friends with Dee Dee, you understand the magnitude of her love and support, and we hope you make the decision to support and join us!
For more information regarding the Queens Never Quit Walk, please email warriormamma@gmail.com.
The walk’s official hashtags are: #QueensNeverQuit | #QueensNeverQuitWalk | #QnQWalk | #QnQ | #HonoringDeeDee
