A3C Hip Hop Festival Blog

A3C's Guide To SXSW

Written by Obese | Mar 11

It's that time of year again folks. Music, film, technology and more all come together in the heart of Austin, Texas for our second favorite festival, SXSW. We all know how big of a part Hip-Hop has played over the years, so we've got a guide to help you throughout the week, starting tomorrow through Sunday, to any and everything our genre will be bringing you. Check out all the happenings below and check back here throughout the week for highlights.

Tuesday, March 12

Panels
- A Conversation with Nick Cave - Austin Convention Center
- Virtual 2Pac: Setting the Stage for a New Form of Entertainment - Austin Convention Center
- Songs in Your Head: Randall Poster Master Class - Austin Convention Center
- Downloaded: The Digital Revolution - Austin Convention Center

Official Showcases
- Warner Sound: Charli XC, Icona Pop, Action Bronson - The Belmont
- Vice: Divine Fits, Japandroids, Wavves, more - Viceland
- Cannon Steps Back: Hit-Boy, L.E.P. Bogus Boys, Freeway, more - 404 Austin
- Learning Secrets: Optimo, Classixx, Aeroplane - Haven
- Flaunt: Matthew Dear, Nicholas Jaar, Young Fathers - The North Door

Parties
- #FEED Twitter Party: Flying Lotus, Tokimonsta, Teebs - AMOA Arthouse
- Terrorbird: Beacon, Dog Bite, Fear of Men, Young Dreams, IO Echo, Fol Chen, Alex Bleeker and the Freaks, Shugo Tokumaru, Widowspeak, more - Red 7

Wednesday, March 13

Panels
- Power Circle: Do Cliques in Hip Hop Work? - Austin Convention Center
- SXSW Interview: Jim James - Austin Convention Center
- SXSW Interview: Depeche Mode - Austin Convention Center
- Citizen Archivists and Cultural Memory - Austin Convention Center

Official Showcases
- Vans: Japandroids, Ghostface Killah, Sky Ferreira, Iggy and the Stooges, more - Mohawk Outdoor
- Resident Advisor: John Talabot, Optimo, Andy Stott, Blue Hawaii, more - Elysium
- #MEGABLAAG Showcase presented by YVYNYL and Ears of the Beholder: Autre Ne Veut, Jerome LOL, Diana, High Highs, Alpine, Alex Bleeker & the Freaks - Empire Control Room
- Enabler PR: Waxahatchee, White Lung, Antwon, California X, Audacity, Follakzoid, Holydrug Couple, MMOSS, the Coathangers, Nu Sensae, and more - Holy Mountain
- Life or Death PR: Earl Sweatshirt, Trash Talk, Wavves, Unknown Mortal Orchestra, Wampire, Ratking - Scoot Inn
- NPR Music: Nick Cave, Yeah Yeah Yeahs, Youth Lagoon, more - Stubb’s
- Aquarium Drunkard: Jim James, Foxygen, Phosphorescent, the Orwells, more - Hype Hotel
- Slumberland: Gold-Bears, Kids on a Crime Spree, Wax Idols, Girls Names, Weekend - Iron Bar
- The Fader Fort: Ducktails, Nu Sensae, Sky Ferreira, Ab-Soul, Schoolboy Q, Oneman, Brenmar, more - Fader Fort

Parties
- Dark Paradise presented by Disco Naivete/Crack in the Road: Dena, Young Dreams, Eddi Front, Mozart’s Sister, SOHN, more - BD Riley’s
- Gorilla vs. Bear/Yours Truly: Shlohmo, Charli XCX, Antwon, Ryan Hemsworth, John Talabot, Jerome LOL, Disclosure, Fear of Men, Empress Of, more - Hype Hotel
- Stones Throw/Force Field: Sun Araw, Alex Bleeker and the Freaks, Homeboy Sandman, Karriem Riggins, JRocc, Peanut Butter Wolf, Young Galaxy, Mister Lies, Wax Idols, Parenthetical Girls, Toro y Moi DJ set, more - Red 7 Patio
- Dub Academy & New Gyration present Surefire Boat Party: Machinedrum, Bok Bok, Kingdom, Nick Hook, Jubilee, more - 208 Barton Springs Rd.
- Consequence of Sound CoSigns: Chelsea Lights Moving, Mac DeMarco, the Thermals, Jacco Gardner, Ex-Cops, Wampire, more - The Parish
- PMA/Danger Village: MØ, Empress Of, Goldroom, Torres, more - Empire Control Room
- Soundcloud: The-Dream - Waller Creek Boathouse
- Brainfeeder: Captain Murphy, the Gaslamp Killer, the Underachievers, Azizi Gibson, more - Empire Automotive

Thursday, March 14

Panels
- SXSW Keynote: Dave Grohl - Austin Convention Center
- Stevie Nicks Interview - Austin Convention Center
- SXSW Interview: Kendrick Lamar - Austin Convention Center
- Music Curation in 2013 (featuring Ryan Schreiber of Pitchfork) - Austin Convention Center
- How Indie Labels Survived the Record Biz Apocalypse - Austin Convention Center
- Downloaded: The Music Industry in the Digital Age - Austin Convention Center

Official Showcases
- Secretly Canadian/Jagjaguwar/Dead Oceans: Small Black, Bleached, Foxygen, Phosphorescent, Unknown Mortal Orchestra, Night Beds, the Besnard Lakes - Red 7 Patio
- Merge: Mikal Cronin, Telekinesis, Mount Moriah, William Tyler, Shout Out Louds - The Parish
- MetalSucks: KEN Mode, Royal Thunder, Goatwhore - Dirty Dog Bar
- Peter Rosenberg Presents: The New York Renaissance: Joey Bada$$ & Pro Era, Underachievers, Action Bronson, A$AP Ferg, Flatbush Zombies, Mr MFN eXquire, Meyhem Lauren - The North Door
- Flowerbooking: Baths, Beacon, Michna, Heathered Pearls, Lusine - Holy Mountain
- Lawless Inc.: Katie Got Bandz, Lil Reese, Chance the Rapper, Lil Mouse, King Louie, more - 404 Austin
- SPIN: Angel Haze, Mykki Blanco, Rockie Fresh, Chevy Woods, Antwon - Easy Tiger
- Sound City Players - Stubb's
- Lionfest: Major Lazer, Snoop Lion, Mavado - Viceland
- The Warner Sound: The Flaming Lips, Surfer Blood, Guards, Frightened Rabbit, more - The Belmont
- The Fader Fort: Chvrches, Katie Got Bandz, Small Black, Trinidad James, DIIV, Solange, more - Fader Fort

Parties
- Converse/Thrasher: Merchandise, Black Angels, Chelsea Light Moving, Mac DeMarco, King Tuff, Bleached, the Orwells, White Lung - Scoot Inn
- Iamsound/MFG/Vans: Disclosure, Charli XCX, DIIV, IO Echo, Ratking, Hunters - Mohawk
- Insound/Oh My Rockness: Marnie Stern, The Soft Moon, Bleeding Rainbow, Widowspeak, Mac DeMarco, Roomrunner, Cheatahs - Club DeVille
- Check Yo Ponytail/Mad Decent/Fool’s Gold: A-Trak, Very Best, Wavves, Andrew WK, Hundred Waters, Trash Talk, !!!, IO Echo, Icona Pop - Emo’s East
- Check Yo Ponytail/Mad Decent/Fool's Gold: Zebra Katz, Mr. MFN eXquire, Pictureplane, Flosstradamus, Tokimonsta, more - Beauty Ballroom
- MTV Jams - Trinidad James, Pusha T - Red River & 1st

Friday, March 15

Panels
- Women in Metal: Why Is This Still an Issue in 2013? - Austin Convention Center
- SXSW Interview: Omar Souleyman - Austin Convention Center
- Are Bloggers the New Curators of Hip-Hop? - Austin Convention Center

Official Showcases
- Depeche Mode - Brazos Hall
- Ground Control/Vans: Chelsea Light Moving, Trash Talk, Merchandise, DIIV, Parquet Courts, Ducktails, Widowspeak, Spider Bags - Mohawk
- Biz3: Disclosure, Baauer, Le1f, Hunters, RiFF RaFF, Hundred Waters, IO Echo - Scoot Inn
- M for Montreal/Arbutus: Doldrums, Majical Cloudz, Mac DeMarco, Braids, Sean Nicholas Savage, Blue Hawaii, Pat Jordache - Swan Dive
- Divine Fits, Jim James, Flaming Lips - Auditorium Shores Stage (Lady Bird Lake)
- Mountain Dew: Joey Bada$$, Earl Sweatshirt, DJ Premier - Lucille
- Night Slugs/Fade To Mind: Fatima Al Qadiri, Nguzunguzu, Total Freedom, Kingdom, Kelela, Bok Bok, L-Vis 1990 - The Madison
- Brooklyn Vegan: Zebra Katz, Pictureplace, XXYYXX, the Underachievers, more - Maggie Mae’s Rooftop
- Not Not Fun: Maria Minerva, Weyes Blood, Xander Harris, Holy Balm, Rites Wild, White Poppy, Samantha Glass - The Hideout
- Moodswing 360: Kool A.D., Riff Raff - Haven
- Laneway Festival: Merchandise, Parquet Courts, Chvrches - Red 7 Patio
- The Fader Fort: The 1975, Disclosure, Future, Afghan Whigs, more - Fader Fort
- Sofa King Raw Entertainment: Ryan Hemsworth, Machinedrum, more - 512 Rooftop
- Mass Appeal: Kendrick Lamar, Bun B, Pusha T, Joey Bada$$, Danny Brown, Harry Fraud, ASAP Ferg, Roc Marciano - Austin Music Hall
- Dr. Martens: Metz, King Tuff, Phosphorescent, Wavves - Bar 96
- Collective Status Boutique & Rocksmith: Killa Kyleon, Swishahouse, YG, Mystikal, Sir Michael Rocks, Trae The Truth - the Main
- Friends of Friends: Shlohmo, Jerome LOL, Low Limit, Groundislava, Salva, Pusha T, Daedelus, Ryan Hemsworth, more - Emo's
- Panache: Mac DeMarco, Bleached, Thee Oh Sees, the Bug, Jonathan Toubin, Roomrunner, Outer Minds, Destruction Unit, Jacco Gardner, Chris Cohen, Mikal Cronin, Marnie Stern, more - Hotel Vegas
- Our Heart Aches for Syria: Black Lips, the Orwells, White Lung, Omar Souleyman, more - Long Center for the Performing Arts
- Carpark/Paw Tracks: TEEN, Dog Bite, Dent May, Toro Y Moi, Cloud Nothings - The North Door
- Percussion Lab: Heathered Pearls, Sepalcure, Braille, Daedelus, Archie Pelago, more - Silhouette
- Flatbush Zombies, A$AP Ferg, Danny Brown, Action Bronson, Ghostface Killah - Viceland

Parties
- Windish/House of Vans: Toro Y Moi, Icona Pop, Doldrums, Austra, Empress Of, Guards, MØ, Jerome LOL, more - Mohawk
- Hardly Art/Suicide Squeeze: Nu Sensae, the Coathangers, Shannon and the Clams, Jacuzzi Boys, Colleen Green, Audacity - The North Door
- Cakeshop/Loglady: Waxahatchee, California X, Part Time, TV Ghost - Trailer Space
- Urban Outfitters: Charli XCX, Autre Ne Veut, Doldrums, Majical Cloudz, Mister Lies - Urban Outfitters
- Def Jam x Diamond Supply: Trinidad James, Juelz Santana, Big K.R.I.T., YG - Quii
- Stereogum: Sky Ferreira, Youth Lagoon, Kitty Pryde, METZ, Hundred Waters, Bleeding Rainbow - Hype Hotel
- 2DopeBoyz & Nah Right Present Dopehouse: Talib Kweli, Sir Michael Rocks, Alexander Spit, Trae the Truth, Hit-Boy, more - Empire Control Room
- Invisible Oranges: Battilus, Pallbearer, KEN Mode, Royal Thunder, Inter Arma, Today Is the Day, Baptists - Old Emo's
- SPIN: Kendrick Lamar, Solange, Chvrches, Unknown Mortal Orchestra, Parquet Courts, Trinidad Jame$, Machinedrum - Stubb’s
- Brooklyn Vegan: Pallbearer, the Thermals, KEN Mode, Akron/Family, Inter Arma, Diamond Rings, Batillus, more - The Main

Saturday, March 16

Panels
- Nick Drake & "Way To Blue" - Austin Convention Center
- SXSW Interview: 50 Cent - Austin Convention Center
- Young Guru vs. Just Blaze - Austin Convention Center

Official Showcases
- Vampire Weekend, Sky Ferreira, Small Black, Haim - Stubb’s
- Devendra Banhart, Iron & Wine, Dustin Wong - Central Presbyterian Church
- Captured Tracks: DIIV, Mac DeMarco, Widowspeak, Beach Fossils, Naomi Punk, Chris Cohen, Soft Moon- The Parish
- Chaos in Tejas: Merchandise, Parquet Courts, Iron Lung, Antwon, Big Freedia, Power Trip, more - Red 7
- True Panther/Terrible: Delorean, XXYYXX, Le1f, Cashmere Cat, Empress Of, Silent Diane, Majical Cloudz, Petite Noir, Supreme Cuts, Kelela - Mohawk
- SPIN/Night Slugs/Fade to Mind: Girl Unit, JM Anthony, the Claw, Massacooramaan, Rizzla, MORRI$, Prince William - Easy Tiger
- Brooklyn Vegan: Pinkish Black, Mutilation Rites, Pallbearer, John Baizley of Baroness, more - The North Door
- The Fader Fort: Ryan Hemsworth, Kingdom, Fear of Men, Parquet Courts, Mac DeMarco, Earl Sweatshirt ft. Captain Murphy, Delorean, French Montana, more - Fader Fort
- Prince: La Zona Rosa
- Ray-Ban x Boiler Room: Death Grips, Chief Keef & GBE Squad, Skream, Mount Kimbie, Lunice, Baauer, Shlohmo - 1100 Warehouse
- Fool's Gold: A-Trak, Just Blaze, Nick Catchdubs, Party Supplies, Grandemarshall, Flosstradamus, Danny Brown, more - Ballroom Annex
- NMBRS: Oneman, Jackmaster, Rustie, more - Barcelona
- The Pharcyde, Prince Paul, Children of the Night, more - Club de Ville
- Moog/Switched On: Austra, Xeno & Oaklander, the Soft Moon, more - Elysium
- Heard x SongBooth: Music Tech Mashup: Erykah Badu, George Clinton Parliament Funkadelic - Empire Automotive
- Burgermania: White Fang, MMOSS, FIDLAR, King Tuff, Nobunny, White Mystery, Warm Soda, Peach Kelli Pop, Gap Dream, Shannon and the Clams, more - Hotel Vegas
- Relapse: Black Tusk, Royal Thunder, Inter Arma, more - Red 7 Patio
- Spaceghostpurrp, Chuck Inglish, Chance the Rapper, YG, Mystikal, more - Suite 101
- Kendrick Lamar, Trinidad Jame$, Parquet Courts, Black Lips, Action Bronson, Baauer - Viceland

Parties
- Vans/Flower Booking/A.V. Club: Frightened Rabbit, The Thermals, Baths, Metz, Telekinesis, Fear of Men, Houses, PAWS, more - Mohawk
- Brooklyn Vegan: Unknown Mortal Orchestra, Foxygen, Autre Ne Veut, Empress Of, King Tuff, Doldrums, The Orwells, White Lung, Austra, MS MR, more - The Main
- Ground Control Touring: Beach Fossils, Merchandise, Alex Bleeker & the Freaks, more - Beerland
- SPIN: - Savages, Bleached, Cloud Nothings, Jonathan Toubin - Easy Tiger
- Pop Montreal: Sinkane, Pat Jordache, Mozart's Sister, Young Galaxy, Waxahatchee, more - The Liberty
- Urban Outfitters: METZ, Mac DeMarco, Ducktails, more - Urban Outfitters

Shouts to Pitchfork on the assist!