In partenership with A3C, the Heineken Mural Project is launching at this year's festival. Bringing six internationally known artists forward, including Chor Boogie, Clogtwo, Mark27 and Paperfrank, the plan is to create four murals across the city and project Heineken's "Open Your World" mentality. Check out the rest of the official press release for more information.
The Heineken Mural Artists will paint six new murals alongside some of the top hip hop talent during the A3C Festival, though out some of Atlanta’s Most exciting art districts and neighborhoods. Old 4thWard, Little 5 Points, East Atlanta Village and Castelberry Hill will each shocase a new Heineken mural adding vibrant colors to the community. A3C [All 3 Coasts] is one of the largest hip-hop festivals in the US and takes place annually in Atlanta. As the official art partner of the A3C The Heineken Mural Project, will host several parties at the mural locations where the Heineken Mural Artists will paint live with top hip hop talent such as Questlove, Ghostface Killah, Too Short, Bun B, A$AP Ferg, Rich Homie Quan and ScHoolboy Q.
Heineken Pop Up Parties will be announced on Twitter and Instagram via the #HeinekenMurals hashtag. Art lovers are invited to visit the murals during this creative process, share photos on Instagram (using #HeinekenMurals) and tour the murals, which integrate quick response (QR) code technology. Each mural will have a QR code which can be scanned from the pedestrian’s smart phone leading them to The Heineken Mural Project website with information on the murals, artists, photos, videos and events.
Heineken Mural Project will host its Media + VIP Event during the fourth annual Flux Night coinciding with A3C, in the Castleberry Hill Arts District on Saturday, October 5. The Heineken Mural Project will take over an empty space between two historic buildings during Flux Night for an exclusive open air Media + VIP Event. The event will feature an interactive experience between the Heineken Mural Artists, Flux Night guests and talent from the AC3 Festival. The Heineken Mural Artists will celebrate the completion of their six new murals at Flux Night, with the prolific Heineken Mural Artists on hand for meet and greet opportunities.