A3C Hip Hop Festival Blog

[Video] The Heineken Art Pyramid at 2014 A3C Festival

Written by Mike Walbert | Jan 12

We partnered with ABV Gallery in Atlanta to bring the Heineken Art Pyramid to the 10th annual A3C Festival in 2014. Check out the recap video of what went down...

Heineken House at A3C from ABV • TV on Vimeo.

The Heineken House is a multi-sensory experience, featuring a Live Art Pyramid as the core. Standing over 35ft tall, the pyramid featured 12 massive live art walls that were hand-painted over the three days at Counterpoint this spring. The interior featured a covered bar serving ice cold Heineken, while the exterior provided seating for patrons to witness the transformation of the multifunctional installation.

Artists Featured:
Meggs
Scribe
The Yok
Sheryo
Dasic Fernandez
Trey Moseley
Brandon Sadler
Tindel
Trek Matthews
Tanner Wilson
Sanithna Phansavanh
Paper Frank