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More Than a Blog: Managing an Independent Media Company

Allison Hazel
Posted by Allison Hazel on Jun 27

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It seems as if everyone has a blog. There are literally millions of sites on the web with niches ranging from celebrity lifestyle to DIY projects. Having your own platform is a great way to express your thoughts and build your personal brand. Conversely, running a blog is not easy nor is it for everyone. Blogging takes creativity, discipline, patience and so much more.

Here are the keys to success for aspiring and current content creators:

Be Yourself

We’ve already established that there are a ton of blogs. What better way to stand out than to simply be yourself. Today, it’s easy to get caught up in the hype or to mimic what everyone else is doing. But being authentic is the way to go!

Content is King  

Your content will determine whether your blog will thrive or flop. In addition to clarity, develop unique content; It will keep readers coming back! If you’re covering a popular topic such as music, write editorials or create lists. Visuals matter too.

Utilize Social Media

Social Media is the ultimate promo tool when it comes to blogging. It also allows you to interact with your audience outside of your blog. Karen Civil is a great example of someone who maximizes social media. If you’re a beginner blogger, use social media to establish yourself as an expert in your field.

Cater to Your Audience

The rapidly growing platform The Shade Room caters to their audience by being both urgent and consistent. Catering to your audience is uber important. Take note of what your audience responds to and consider their suggestions.

Allison Hazel

Written by Allison Hazel

Allison Hazel is a music blogger/journalist from NYC. She enjoys live music, steetwear shopping, trying new foods and traveling across the country.

Topics: Music

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