Think It’s A Game Records (TIG) introduced acts like Trinidad James, Rich Homie Quan and the label's current front runner, YFN Lucci. As they prepare to celebrate their 5th anniversary with a show at A3C, their Switch Sessions (partnered with Boost Mobile) give competing artists a chance to open for YFN Lucci and gift everyone who attends a free pass to the October celebration.
This week, if you're in the Atlanta area, you can shoot your shot from 12-2:30 p.m. Aug. 19 at the Boost Mobile store located at 2740 Greenbriar Parkway SW.
We caught up with the CEO of Think It's A Game, Girvan "Fly" Henry to get his take on TIG's influence on Hip-Hop, YFN Lucci’s newest project (Long Live Nut) and his most memorable moment as a CEO.
What would you say has been one of the most important factors influencing the launch of careers like Rich Homie Quan and Trinidad James?
FLY: A couple important factors for launching these careers were me having patience with the artists and making sure the music was right for the consumer.
Out of all the success T.I.G. has gained, what's your most memorable moment, or highlight, of your career?
FLY: The most memorable experience was the success of my first artist, Trinidad James. Seeing his record become as huge as it was a huge accomplishment. Following that, making other artists successful and getting No. 1 records independently was memorable. I was able to prove to my colleagues that what happened with Trinidad wasn't just by chance; there's a process and planning that goes into it.
YFN Lucci's "Long Live Nut" has been praised on XXL's 25 Best Hip-Hop projects of 2017 (so far). Were there any obstacles involved with making sure the album was a hit?
FLY: Being that Long Live Nut was paying homage to a friend who passed, the main obstacle we was making sure that we honored Nut's legacy by having music with integrity and substance.
What can we expect from T.I.G NEXT?
FLY: You can expect more hit records, more superstar artists and be on the lookout for Lucci's debut album.
What advice could you give to a record label hopeful that might be going through an issue your younger self once faced?
FLY: Stay consistent.
How do you feel about the sounds coming out of Atlanta right now?
FLY: I love Atlanta music! There is so much great music coming out of our city right now.
Give us three good reasons everyone should come out to one of our TIG x A3C Switch Sessions!
FLY: People should attend the sessions to be come get informed about the independent side of the business, to network and to be inspired.