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Explore the Music Tech Experience at #A3C17

Mike Walbert
Posted by Mike Walbert on Sep 18

You can't talk about music without talking about technology.

Technology constantly disrupts the music industry and determines how music is created, shared, discovered and monetized. This year we've put music technology in the forefront of the A3C Conference. Representatives from Spotify, Pandora, Instagram, Sony, Coca-Cola, Soundexchange, Native Instruments, Akai, Techstars Music, Serato and many other leading technology companies discuss the future of the music industry.

Hip-Hop is the most important, influential and potentially largest user-base for many music tech companies. Hip-Hop artists are early adopters and often the most active and engaged community on most social and music technology platforms.

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Music Tech Experience (MTX) converts the Loudermilk Center Ballroom into a hybrid exhibitor space + conference room on Thursday, October 5th from 11am - 9:30pm.  Connect and learn from the most innovative music tech startups and entrepreneurs. Music, Tech and Hip-Hop converge in Atlanta at the A3C Conference.

Explore the schedule!

Music Tech Experience Kickoff Brunch hosted by Startup Atlanta (11:30am - 1:00pm)

The kickoff brunch gathers the music tech community before we start the series of mixers, panels, presentations, demos and conversations featuring some of the most innovative and influential people in music tech. 

Meet and learn from those behind the most innovative advances in music apps, streaming, VR, AR, hardware, data analytics, and software. 

Startup Atlanta is a community non-profit focused on growing and connecting the local startup ecosystem. We host events, bring startup and regional leaders together, support policies friendly to innovation and entrepreneurs and promote corporate involvement with the local ecosystem.

Building Atlanta's Music Tech Ecosystem (1:00pm - 2:00pm)

Atlanta is quickly becoming a tech hub. The city is already a leader in select tech sectors (ie. Fintech), but Atlanta is perfectly positioned to become the global leader in music tech. Atlanta has the schools, infrastructure, music industry, artists, creatives and culture to become the world leader in music tech... but how does that happen?

Atlanta's Allan Nance (entrepreneur/investor), Dallas Austin (entrepreneur/record producer) and Jewel Burks (entrepreneur) will be discussing how to build Atlanta's music tech ecosystem with Holly Beilin (Hypepotamus). 

A Conversation with Techstars Music: Venture Capital for Music Startups  (3:00pm - 4:00pm)

Come join Techstars Music Managing Director Bob Moz for an open discussion about Venture Capital for music startups.

Bob will be joined by Jen Nicholas (Director of Techstars Music) and Brad Spahr (VP of Innovation at Sony Music) as well as Techstars Music Mentor Joe Bellioti (Head of Global Music Marketing at Coca-Cola). 

The Future of Virtual Reality & Augmented Reality (4:30pm - 5:00pm)

Virtual and augmented reality, are moving past the hype and creating real value, but where are these technologies headed? Get a glimpse into the future of VR and AR and how its rapid evolution in music, sports and everyday living will change how we engage with reality.


Startup Spotlight Presentations (5:45pm - 6:45pm)

A3C's Startup Spotlight highlights music startups that help music makers create, market, share and monetize music. These 5 music tech companies will present their startups to a room full of potential partners and users.

(Finalists Below)

Monetizing Mounds of Data from Streaming Music (7:00pm - 8:00pm)

Steaming has completely changed the music business, and we're now entering the golden age of music. There is money and valuable data flowing back into the industry and artists have more power than ever. 

Music industry titans, Lars Murray (SVP Strategic Partnerships of Pandora), KP Reddy (Investor/Entrepreneur) and Jason Geter (Culture Republic) will be discussing what data is captured by streaming companies and how artists can use that data to make money. 

Unearthing Hip Hop's Ancestry Through Live Virtual Reality Music Production (9:00pm - 9:30pm)

A special VR performance from The Glad Scientist, where he reveals his creative process in real-time, manipulating mixers, sequencers and samples in Virtual Reality using the HTC Vive. Ciphernautical is a future concept of encoding cultures from the present into the genetic code of emerging technologies. The piece will journey from hip-hop's roots of "ancestral collage" as a creative model to terraform an unknown future where Afrofuturism and Technoshamanism are guiding forces in the circuitry of our transhuman forms.


2017 Startup Spotlight

Record Gram: An all in one mobile production marketplace, recording studio and social network that allows our users to create original songs with award winning music producers from under $5 all from the palm of their hand. 

Jammber: A pioneering cloud-based platform serving the music and film industries. The first technology platform to capture the entire creative workflow collaboration process. It organizes your projects in a simplified, intuitive way, tracking credits, payments, and paperwork to ensure proper payments, while collecting valuable metadata.

The UpNext: The game of music discovery that maximizes exposure for upcoming artists while also rewarding fans for their talent recognition abilities. Fantasy Sports meeting the music industry.

BrandSnap: The world first self-service music brand partnership platform connecting Music artists and Brands together for social media campaigns.

RapChat: An app that lets your record freestyle raps over hundreds of free hip hop beats

Mike Walbert

Written by Mike Walbert

Mike Walbert is the Executive Director of the A3C Festival & Conference. As as partner in the business Mike oversees various aspects of the business, including: Business Development, Sponsorship, Branding and Marketing. Mike officially joined A3C in 2009 as the Artist Director. Since 2010 Mike has managed the strategy and team that have grown A3C from a regional showcase to an internationally recognized institution in hip-hop culture.

Topics: A3C Update

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