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Over 100 cities represented at #A3C17

Mike Walbert
Posted by Mike Walbert on Sep 27

A3C  = All 3 Coasts

When Andre 3000 got on stage in 1995 and declared "the south got something to say," he was speaking for all smaller markets and cities across the U.S. that didn't feel like they we're being heard. It may not seem like it now, but that was Atlanta in 1995. No one was looking for hip-hop from Atlanta, and the city's artists had to fight hard to get noticed. 

We try really hard to provide a platform for hip-hop artists from across the US, and aboard, while showcasing the talent in our own back yards. We review thousands of artists and hundreds of showcase submissions, and we look for the unexpected. We look for the next wave.


We also rely on a large network of promoters, labels, media and tastemakers to book most of the shows and artists each year. It's the reason we're able to find the most talented artists on the come up, and it's the reason we're able to bring artists from over 100 cities to Atlanta for #A3C17!


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There are over 50 shows and events throughout the week featuring hundreds of artists, producers, and DJs from around the world. Explore the lineup and schedule.

A3C Festival & Conference is the preeminent Hip-Hop event in the US, commonly referred to as, “Hip-Hop’s family reunion.” A3C has grown from a local showcase to become one of the most important hip-hop events of the year bringing together artists, creatives and entrepreneurs in the music industry to connect, learn and create. A3C is a platform to discover the next generation of stars while honoring the legends and trailblazers of hip-hop.

buy a3c pass 2017 yellow

Mike Walbert

Written by Mike Walbert

Mike Walbert is the Executive Director of the A3C Festival & Conference. As as partner in the business Mike oversees various aspects of the business, including: Business Development, Sponsorship, Branding and Marketing. Mike officially joined A3C in 2009 as the Artist Director. Since 2010 Mike has managed the strategy and team that have grown A3C from a regional showcase to an internationally recognized institution in hip-hop culture.

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