A3C = All 3 Coasts
When Andre 3000 got on stage in 1995 and declared "the south got something to say," he was speaking for all smaller markets and cities across the U.S. that didn't feel like they we're being heard. It may not seem like it now, but that was Atlanta in 1995. No one was looking for hip-hop from Atlanta, and the city's artists had to fight hard to get noticed.
We try really hard to provide a platform for hip-hop artists from across the US, and aboard, while showcasing the talent in our own back yards. We review thousands of artists and hundreds of showcase submissions, and we look for the unexpected. We look for the next wave.
We also rely on a large network of promoters, labels, media and tastemakers to book most of the shows and artists each year. It's the reason we're able to find the most talented artists on the come up, and it's the reason we're able to bring artists from over 100 cities to Atlanta for #A3C17!
A3C Festival & Conference is the preeminent Hip-Hop event in the US, commonly referred to as, “Hip-Hop’s family reunion.” A3C has grown from a local showcase to become one of the most important hip-hop events of the year bringing together artists, creatives and entrepreneurs in the music industry to connect, learn and create. A3C is a platform to discover the next generation of stars while honoring the legends and trailblazers of hip-hop.