As marketers seek out new and meaningful ways to engage with young, hard-to-reach audiences, they are rediscovering just how important music is to their consumers.
Nielsen research shows that 76% of festivalgoers, and 51% of all consumers, view brands more favorably when they participate in festivals, concerts, tours and Livestreamed events. Brands as diverse as Coca-Cola, H&M, Toyota and State Farm have had tremendous success with experiential campaigns developed for events like Lollapalooza, Coachella and Bonnaroo and others. It’s no wonder that sponsorship spending on music tours, festivals and venues was estimated to be nearly $1.5 billion in 2016.
On Tuesday, May 16th, AMA Atlanta’s Entertainment Marketing SIG invites you join some of Atlanta’s most successful live music promoters, festival producers and entertainment marketers for an insiders’ look at how brands are integrating with live music experiences to create lasting bonds with consumers.
Katrina Johnson, Sales Executive, Pandora
Joe Belliotti, Head of Global Music Marketing, The Coca-Cola Company
Josh Antenucci, Senior Partner, Rival Entertainment
Mike Walbert, Partner and Director of the A3C Festival & Conference
Jason Carter, Founder and President, Sol Fusion Music Group (ONE MusicFest)