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A3C partners with Zumiez to launch new event series in search of Atlanta’s best undiscovered hip-hop artists

The Blog Team
Posted by The Blog Team on May 9

A3C and Zumiez launch ATL's Own, a monthly event series in search of the best undiscovered MCs in Atlanta. The partnership is built upon a shared passion for hip-hop culture and artist discovery. Zumiez will promote the series through retail outlets across the Metro Atlanta area reaching a new group of young, aspiring artists on the come up.

The battle-of-the-bands-style events will take place each month, from May through September, at The Music Room on Edgewood Ave. Every event will feature 8 Atlanta-based MCs performing to a packed crowd, but only 2 artists will be selected by industry judges to showcase their talent at the 14th annual A3C Festival & Conference in Atlanta, October 3-7, 2018.

The first ATL's Own takes place on Thursday, May 24th and features performances from local hip-hop artists: Grip, SwaVay, Avdiel, Daylan Gideon, Kenny Mason, Big Cheeko & $odaman. Artists are selected by A3C’s programming team and an Atlanta organization. A3C will partner with a different Atlanta organizations each month to help select the artists.  The first month has been co-curator by StreamCut, which works with artists to register, claim, track, and collect royalties and administer rights.

ATL's Own: https://www.a3cfestival.com/atlsown 

Battle of the MCs - ATLs Own

Atlanta is the often referred to as, “The Capital of Hip-Hop." For more than two decades the city has become ground zero for hip-hop music. Atlanta has cultivated a creative community that breads artists and trailblazers that continue to push the culture forward. Today, even if artists aren't from Atlanta, they often come to the city to connect, create and develop their careers. Record labels, A&Rs, media and fans keep a close eye on Atlanta looking for the next artist to break.

A3C aims to give artists at every level the opportunity to advance their career and break through to the next level. A3C Festival & Conference is a platform for artists to develop their careers and learn the tools needed to succeed in the music business. There are nearly over 500 artists, producers and DJs performing at A3C Festival & Conference each year, many have gone on to become today’s biggest hip-hop artists.

Over 5,000 artists have performed at A3C Festival & Conference over the past 13 years, including: J Cole, Wiz Khalifa, G-Eazy, Ty Dolla $ign, Playboi Carti, Curren$y, Lil Uzi Vert, Meek Mill, Lecrae, 21 Savage, Schoolboy Q, Action Bronson, Dave East, Young Thug, Vince Staples, Dej Loaf, PnB Rock, Wale, Big Krit, B.o.B, Kevin Gates, Lil Xan, Lil Pump, Ski Mask the Slump God, Smino, Goldlink, YFN Lucci, Kodie Shane, Duckwrth, Joyner Lucas and Rich The Kid.


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Founded in 2005, the A3C Festival & Conference has grown from a local showcase to become one of the most important hip-hop events of the year. The 14th annual A3C Festival & Conference is in Atlanta between October 3-7, 2018 and aims to educate and empower the artists, entrepreneurs, and creatives that shape hip-hop culture.

The A3C Festival is a 2-day hip-hop festival in downtown Atlanta at the GA Freight Depot from Sat, Oct 6 - Sun, Oct 7. The A3C Festival features 3 stages with dozens of performances, food trucks, live art and much more. It's a breeding ground for the next generation of stars while honoring the legends and trailblazers of hip-hop.

The A3C Conference is the premier event to network and learn from the innovators, entrepreneurs and music makers that shape hip-hop music and culture. Over the 3-days in Atlanta between Wed, Oct 3 - Fri, Oct 5 A3C hosts dozens of panels, workshops, mixers, mentor sessions and interviews with hundreds of tastemakers, thought-leaders and industry experts.

The Blog Team

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